Where permitted underto , teams may advertise approved sponsors at all their home and away matches during the same UEFA season, subject to .
Teams playing in UEFA club competitions may change sponsor only in accordance with the relevant competition regulations. The UEFA administration may grant, at its own discretion, exceptions in cases of particular hardship.
Changes of any nature to the content of sponsor advertising are treated as changes of sponsor, even if the sponsor remains the same.
A change of sponsor may be allowed if the team submits a written request to the UEFA administration at least seven working days before the first match in which they wish to use the new sponsor advertising, together with the following items:
A copy of the approval of the team’s national association.
Confirmation of the change from the old and new sponsor.
A sample shirt containing the new sponsor logo.
UEFA reserves the right to consult the relevant sponsorship contracts.
Sponsor advertising may be worn for away matches subject to the restrictions of. When it is possible that such a restriction may apply, the national association of the visiting team must contact the national association of the home team at least 12 working days before the date of the match (or as soon as possible after the relevant draw if within this deadline) and provide an exact description of the sponsor advertising in question. If the host association advises that the sponsor advertising in question is prohibited, it must provide written notice to that effect to the visiting team, and also notify the UEFA administration immediately.
If the domestic legislation applicable at the match venue prevents the visiting team from using its approved sponsor advertising, the team may ask the UEFA administration at least two working days before the match in question for authorisation to replace it with a sub-product of the approved sponsor, a UEFA-endorsed programme (e.g. UEFA Respect or #EqualGame), or a charity logo in accordance with.