Article 69 Licensing and merchandising - Champions League

Regulations of the UEFA Champions League

FT_ContentType_custom
Competition Regulations
FT_Category_Only_Custom
Clubs
FT_Competition
UCL
FullSeasonYears
2020/21
EnforcementDate
24 September 2020
69.01

The clubs are expected to support the implementation of the competition licensing programme and make reasonable efforts to participate in the competition- and final-related products program.

69.02

Without prejudice to the terms of the Club Media Rights Guidelines set out in Annex G, the clubs must not develop, produce, distribute or sell competition and/or final-related products without the prior written approval of UEFA.

69.03

UEFA may appoint a supplier to develop a range of co-branded licensed products bearing the branding of one or more clubs together with competition branding (not final-related). Participation in such co-branded licensing projects is subject to the club(s) reaching an agreement with the relevant supplier.

69.04

UEFA and the finalists may enter into an agreement in relation to the development, production and distribution of co-branded finalist/winner licensed products bearing the branding of the relevant club(s) together with final-related branding. A contract drafted by UEFA will be submitted to the club(s) for consideration.