The selected partners, as well as their products and services, enjoy the exclusive right to commercially exploit competition matches and to conduct commercial promotions related to the competition. All past, current and/or future names, terms, symbols (including the trophy), logos or mascots, or other artistic, graphic and musical forms concerning the competition, may be used only by the partners in connection with their commercial rights. In every case, the approval of UEFA is required. The use, for non-commercial purposes, of the above-mentioned assets by the clubs that qualify for the UEFA Champions League and the play-offs is described in detail in the UEFA Champions League Club Manual and the UEFA Champions League Brand Manual.
The clubs undertake to guarantee UEFA optimum support in the implementation of the commercial rights and to refrain from taking any steps that would encroach upon the above-mentioned rights of the partners.
Each club must (where applicable) assist UEFA in combating activities that undermine UEFA’s commercial programme and the value of its commercial rights. In this regard, each club must provide UEFA with all such assistance as UEFA may reasonably require in order to prevent third parties from undertaking, without UEFA's consent, activities that directly and/or indirectly associate that third party or their products, services or brands with UEFA or the competition. In particular, each club shall not permit any club commercial partner to undertake any such activities. In addition, no club may admit any person to a stadium who may reasonably be expected to act in a manner which undermines the commercial programme.
Each club must support and ensure that its players, officials and other employees also support the commercial programme established by UEFA for the exploitation of the commercial rights including the promotional programmes run by UEFA and the partners at competition matches (e.g. ball kids, centre circle carriers, flag bearers, player escorts, match ball carrier, referee escorts, player of the match and stadium tours).
The clubs undertake to work in close cooperation with UEFA. Each club must appoint a liaison officer, who will be responsible for administrative matters, including all cooperation between the club and UEFA. It is understood that the clubs will provide UEFA, free of charge, with the services, facilities and areas which are referred to in thisor are necessary for the implementation of UEFA’s requirements pursuant to these regulations. The clubs will endeavour to provide UEFA and its appointed agency, free of charge, with the necessary office and storage facilities within the stadium. The clubs undertake to give their full support in clearing any material imported and re-exported by UEFA or any of its partners or agencies.