Article 60 Introduction and objectives - Europa League

Regulations of the UEFA Europa League

FT_ContentType_custom
Competition Regulations
FT_Category_Only_Custom
Clubs
FT_Competition
UEL
FullSeasonYears
2020/21
EnforcementDate
24 September 2020
60.01

In marketing the commercial rights, it is UEFA’s duty to fulfil, within a market economy-oriented environment, its cultural and sporting mandate to protect and foster the interest of football, thereby endowing the game with a position which is stable in value. Furthermore, the financial prospects stemming from sensible marketing are used to guarantee European football’s long-term existence, and to create new scope for the development of football in Europe, while taking into account the rules of the market economy and pursuing the following objectives.

  1. Healthy growth of football

    • In the stadium, the football fan should be able to experience, at close hand, the fascination of a football match.

    • Football should have an appropriate presence on television.

    • Football’s interests should be supported and fostered in the area of the marketing of the commercial rights.

  2. Fostering of the image and enhancing the status and social acceptance of football

    • UEFA’s previous endeavours to promote high-quality football should be extended to include the Respect campaign.

    • Fostering and integration of youth football (boys and girls).

    • Fostering and integration of women’s football.

  3. Priority of sport over financial interests

    • Future-oriented financial stability for UEFA, its member associations and clubs, as well as the safeguarding of their independence.

    • Fostering of solidarity within the European footballing community, through the sustained support of financially weaker clubs and associations.

60.02

For the implementation of the competition, UEFA may appoint third parties to act as brokers or agents on its behalf and/or as service providers.