Member associations and their affiliated organisations and/or clubs are authorised to exploit the commercial rights of the qualifying phase and play-off matches ("qualifying rights"). The home club shall retain the commercial rights (including any media rights in match footage which is produced) for exploitation in its country and including all advertising boards surrounding the pitch. The away club will retain the commercial rights (including media rights in any match footage which is produced) for exploitation worldwide (to the exclusion of the country of the home team). The home club shall have the option to perform the host broadcast production of the relevant match and shall (where such option is exercised) facilitate access to the signal and the necessary licences and/or authorisations for the benefit of the away team (or its appointed technical representatives). To the extent the home club does not perform the host broadcast, it shall, upon request of the away club, facilitate all such reasonable and appropriate access to the appointed technical representatives of the away club so as to enable their production of the relevant match footage. It is the responsibility of each participating club to cooperate in order to ensure (where relevant) the production of the relevant match, the provision of access to feeds/signals is sufficiently fair and reasonable and the necessary licences and/or authorisations are granted so as to enable each club to mutually benefit from the commercial rights and activities contemplated under this paragraph.
Clubs shall not participate in any aggregation of commercial rights, or allow any third party to use any aggregation of qualifying rights granted by the club in any way that would permit third parties to create an association with the competition, its brands and/or its visual identity, whether through the use of a branded marketing programme or otherwise.
All agreements and arrangements pertaining to the exploitation of the qualifying rights must be presented to the UEFA administration on request.
For all qualifying phase and play-off matches, member associations and their affiliated organisations and/or clubs envisaged inundertake to provide UEFA free of charge and at least 24 hours prior to the kick-off of each match with access to television frequency information for receiving the broadcast signal at a location of UEFA's choice. These broadcasts can be recorded by UEFA in particular for the purposes envisaged in and this , and a copy of the recording shall be made available for the home club upon request. If the signal is unavailable for whatever reason, member associations and their affiliated organisations and/or clubs undertake to provide to UEFA free of charge, in HDCam (or if not available, in Digibeta) format (or such other format as may be requested by UEFA) a recording of the entire match, to be sent to a destination of UEFA's choice for receipt within seven days of the match. The club shall ensure that the person owning rights to the above materials grants UEFA the right to use and exploit and authorise others to use and exploit any and all media rights in respect of up to 15 minutes (the exact amount to be determined at UEFA’s discretion) of audio and/or visual material from each match, free of charge and without payment of any associated clearance costs. The club acknowledges that such use may be aimed in particular at directly or indirectly promoting the competition within programming produced by or on behalf of UEFA.
Member associations and their affiliated organisations and/or clubs may not use or authorise any third party to use any of the competition trademarks or music or any graphic material or artistic forms developed in connection with the competition in programmes, promotions, publications or advertising or otherwise without the prior written consent of UEFA if not specifically permitted in these regulations includingand the Club Media Rights Guidelines as set out in .