For the purposes of these Club Media Rights Guidelines, the terms defined in Paragraph 2.01 apply accordingly and the following terms have the following meanings:
"club branded content service"
means each official club platform and each third-party digital service (as defined below);
means each official club-branded audio-visual linear channel programme service, as recognised as such by the club, being owned and/or controlled by the club and exclusively dedicated to the club (e.g. club television channel);
means any club magazine programme, club documentary and/or club season review which (i) shall focus on the club and therefore be club branded and fully dedicated to the club and (ii) shall be long-form in nature (i.e. minimum 20 minutes in duration net of commercial airtime but not containing more than 20 minutes of match action per match);
"club digital service"
means each official club-branded audio-visual digital content service, as recognised as such by the club, being owned and/or controlled by the club, exclusively dedicated to the club and made available on the internet (e.g. club website, club mobile app), but excluding any third-party digital services;
"club media partner"
means each third-party (excluding any third-party digital service operator) which a club may contract with or appoint to exploit certain media rights on its behalf, including third-party agencies, broadcasters, internet service providers, platform operators, mobile network operators and/or fixed-media producers/distributors;
means non-live media rights in respect of UEFA Europa League matches in which the club has participated;
means live media rights in respect of UEFA Europa League matches in which the club participates;
has the meaning attributed to it in Annex G.3.3 of these regulations;
"official club platform"
means each club channel and club digital service;
has the meaning attributed to it in Annex G.5.3.7 of these regulations;
has the meaning attributed to it in Annex G.5.3.3 of these regulations;
“third-party digital service”
means any digital service not owned or controlled by the club on which the club has an official branded section (as recognized as such by the club) and which includes (i) any online interactive third-party digital platform (including social media platforms such as Facebook, Instagram, Twitter and Snapchat) that allows users to create, post, share, exchange, and/or view digital information, communications and content (including audio-visual content) in virtual communities and networks; and (ii) any other similar third-party digital platform, including any user-generated content-sharing platform, any video-sharing platform (such as YouTube) and any live video-streaming platform (such as Periscope);
“third-party digital service operator”
means each owner and/or operator of each third-party digital service (excluding any club media partner) which the club contracts with to exploit certain media rights on its digital platforms;
"UEFA media partner"
means each partner which UEFA may contract with or appoint to exploit certain media rights, including third-party agencies, broadcasters, internet service providers, platform operators, mobile network operators and/or fixed-media producers/distributors; and
“UEFA guidelines and regulations”
means the relevant applicable guidelines and regulations issued by UEFA following the relevant procedure (including, when relevant, any regulations, guidelines and/or instructions as UEFA may issue to the UEFA media partners) from time to time with which the clubs are required to comply pursuant to Annex G.1.5.
Central marketing is essential for solidarity and for the branding of the competition. Accordingly, the core UEFA Europa League media rights (live and certain delayed rights) are exclusively centrally marketed by UEFA.
UEFA has issued these Club Media Rights Guidelines outlining the rules for the exploitation of certain UEFA Europa League media rights by clubs for the matches in which they participate with a view to further harmonising the exploitation of media rights by UEFA itself and the clubs.
The compliance of all parties with these Club Media Rights Guidelines is essential to the overall success of the commercial programme. If a club, club media partner and/or third-party digital service operator (subject always to the provisions of Annex G.5.3.6 and of Annex G.5.3.7 below) does not comply with these Club Media Rights Guidelines then, without prejudice to any other term of these regulations, disciplinary and/or economic sanctions (including the withholding of prize/participation payments) may be taken against the club by the relevant UEFA body (in addition to any ordinary legal remedies that may be available).
Any and all exploitation of the rights granted to clubs under these Club Media Rights Guidelines is subject to the clubs’ compliance at all times with the UEFA guidelines and regulations.
All media rights which are not granted to clubs for exploitation in these Club Media Rights Guidelines may be exploited exclusively by UEFA. All media rights being exploited and/or centrally marketed by UEFA may be exploited, at UEFA’s discretion, (i) by UEFA media partners under conditions to be defined by UEFA, and (ii) by UEFA itself, in particular via its digital media services (including services carried on third-party platforms). For the avoidance of doubt and in accordance with these regulations, any sponsorship, suppliership or merchandising rights relating to the competition shall be exploited exclusively by UEFA.