UEFA owns and has the sole right, to the exclusion of the participating associations and any other party, to exploit, retain and distribute all revenues derived from the exploitation of all the commercial rights to the final tournament, including those arising at, and relating to, the official training hall. UEFA may exercise its right to exploit these commercial rights at its sole discretion and on a worldwide basis.
The commercial rights arising at, and relating to, the official training hall commence two days before the first match of the final tournament and terminate upon the conclusion of the final tournament.
Each participating association must provide all necessary assistance and cooperation to UEFA in taking any and all legal and other measures that UEFA, at its sole discretion, deems appropriate to prohibit, prevent and stop any unauthorised exploitation of the commercial rights to the final tournament and to ensure that all the commercial rights remain owned and exercised solely and exclusively by UEFA without restriction. In this regard, no association may use or exploit, directly or indirectly, any commercial rights to the final tournament without the express prior written agreement of UEFA and subject to such conditions as UEFA may require. Each association must ensure that its players, coaches, officials and other employees as well as its partners, commercial or otherwise, do not use or otherwise exploit directly or indirectly any commercial rights to the final tournament without UEFA’s express prior agreement, which may be granted or withheld at its sole discretion.
From the association's arrival at the final tournament venue until the end of the final tournament, participating associations may not display (including on any clothing) any third-party commercial identification or branding in any hall used during the final tournament, or at any official UEFA press conference, other than:
on attire used at unofficial training sessions;
manufacturer’s identification on attire in accordance with the UEFA Equipment Regulations.
Associations participating in the final tournament may be permitted to make coaching films, which must not be used for any purposes whatsoever other than for the instruction of players, referees and officials of the associations concerned. Permission to film and produce such coaching films must be obtained from the UEFA administration in writing. Such permission sets out any relevant financial and other conditions. Available space and locations for the relevant film crews are limited and any such requests for permission must be submitted to the UEFA administration at least 30 days before the start of the final tournament. All practical filming arrangements, including access, working areas, number and size of crews, types of camera, etc., are communicated by UEFA in advance by circular letter or a similar means of communication. If requested by UEFA, a copy of all relevant film material must be provided to UEFA within 24 hours of the request being made.