UEFA is the exclusive, absolute legal and beneficial owner of the commercial rights.
Member associations and their affiliated organisations and/or clubs are authorised to exploit the commercial rights relating to all matches played they are hosting in the qualifying stage. In exploiting the media rights, they must observe any instructions or guidelines issued by UEFA from time to time.
All agreements and arrangements in relation to the competition and/or for the exploitation of commercial rights regarding the competition must be presented to the UEFA administration upon request.
For the purpose of directly or indirectly promoting the competition, in particular within programming produced by or on behalf of UEFA, member associations and/or their affiliated organisations or clubs hosting a match must ensure that any third party owning rights to images of such a match grants UEFA the right to use and exploit, and authorise others to use and exploit, on a perpetual worldwide basis, by any and all means and in any and all media whether now known or invented in the future, throughout the world, for the full duration of such rights, not less than 15 minutes of audio and/or visual material from this match, free of charge and without payment of any associated clearance costs. For any match where production of a signal is foreseen, the host club undertakes to provide UEFA, free of charge and at least 24 hours prior to the kick-off of the match, with access to the transmission details for receiving the broadcast signal at a location of UEFA’s choice. These broadcasts can be recorded by UEFA for purposes envisaged in this paragraph and a copy of such recordings will be made available to the host club upon request. If the signal is unavailable for whatever reason, the host club undertakes to provide UEFA with a recording of the entire match, free of charge, in HDCam (or if not available, in Digibeta) format (or such other format as may be requested by UEFA), to be sent to a destination determined by UEFA within seven days of the relevant match.
The commercial rights must be exploited in compliance with the relevant laws and regulations.