Article 46 Commercial rights for the competition - Super Cup

Regulations of the UEFA Super Cup

Content Type
Competition Regulations
English (United Kingdom)
Enforcement Date
1 July 2021

For the implementation of the competition, UEFA may appoint third parties to act as brokers or agents on its behalf and/or as service providers.


UEFA is the exclusive, absolute legal and beneficial owner of the commercial rights. UEFA expressly reserves all commercial rights and is exclusively entitled to exploit, retain and distribute all revenues derived from the exploitation of such commercial rights.


Exploitation of commercial rights in and to the competition:

  1. Media rights

    • All media rights in and to the competition are exploited by UEFA.

  2. All other commercial rights

    • UEFA has the exclusive right to exploit all other commercial rights and to appoint partners for the competition. In accordance with Chapter X of the present regulations and the UEFA Equipment Regulations, advertising on players’ kits is exempt from this exclusivity.


Each club must support and ensure that its players, officials and other employees also support the commercial programme established by UEFA for the exploitation of the commercial rights including the promotional programmes run by UEFA and the partners at the competition (e.g. ball kids, centre circle carriers, flag bearers, player escorts, match ball carrier, referee escorts, man of the match and stadium tours).


All clubs participating in the competition must grant UEFA the right to use and authorise others to use photographic, audio-visual and visual material of the team, players and officials (including their names, relevant statistics, data and images), as well as the club name, logo, emblem, stadium image and team shirt (including references to the shirt sponsors and kit manufacturers) free of charge and worldwide for the full duration of any rights for (i) non-commercial, promotional and/or editorial purposes and/or (ii) as reasonably designated by UEFA. No direct association will be made by UEFA between individual players or clubs and any partner. On request, the clubs must supply UEFA free of charge with all appropriate material as well as the necessary documentation required to allow UEFA to use and exploit such rights in accordance with this paragraph.


Clubs may not use or authorise any third party to use any of the competition trademarks or music or any graphic material or artistic forms developed in connection with the competition in programmes, promotions, publications or advertising or otherwise (including in connection with the exploitation of commercial rights that they are permitted to exploit by these regulations) without the prior written consent of UEFA if not specifically permitted in these regulations. The clubs taking part in the competition must not develop, produce or distribute any competition related product without the prior written approval of UEFA.