Article 47 Commercial rights for the competition - Super Cup

Regulations of the UEFA Super Cup

Content Type
Competition Regulations
Enforcement Date
1 May 2023

For the implementation of the competition, UEFA may appoint third parties to act as brokers or agents on its behalf and/or as service providers.


UEFA is the exclusive, absolute legal and beneficial owner of the commercial rights. UEFA expressly reserves all commercial rights and is exclusively entitled to exploit, retain and distribute all revenues derived from the exploitation of such commercial rights.


Exploitation of commercial rights in and to the competition:

  1. Media rights

    • All media rights in and to the competition are exploited by UEFA.

  2. All other commercial rights

    • UEFA has the exclusive right to exploit all other commercial rights and to appoint partners for the competition. In accordance with Chapter X of the present regulations and the UEFA Equipment Regulations, advertising on players’ kits is exempt from this exclusivity.


Each club must support and ensure that its players, officials and other employees also support the commercial programme established by UEFA for the exploitation of the commercial rights including the promotional programmes run by UEFA and the partners at the competition (e.g. ball kids, centre circle carriers, flag bearers, player escorts, match ball carrier, referee escorts, man of the match and stadium tours).


All clubs participating in the competition must grant UEFA the right to use and authorise others to use photographic, audio-visual and visual material of the team, players and officials (including their names, relevant statistics, data and images), as well as the club name, logo, emblem, stadium image and team shirt (including references to the shirt sponsors and kit manufacturers) free of charge and worldwide for the full duration of any rights for (i) non-commercial, promotional and/or editorial purposes and/or (ii) as reasonably designated by UEFA. No direct association will be made by UEFA between individual players or clubs and any partner. On request, the clubs must supply UEFA free of charge with all appropriate material as well as the necessary documentation required to allow UEFA to use and exploit such rights in accordance with this paragraph.


Clubs may not use or authorise any third party to use any of the competition trademarks or music or any graphic material or artistic forms developed in connection with the competition in programmes, promotions, publications or advertising or otherwise (including in connection with the exploitation of commercial rights that they are permitted to exploit by these regulations) without the prior written consent of UEFA if not specifically permitted in these regulations. The clubs taking part in the competition must not develop, produce or distribute any competition related product without the prior written approval of UEFA.


UEFA may issue ticketing and media accreditation terms and conditions, as well as special instructions, guidelines and/or directives for the sale and/or distribution of tickets (including those contained in the UEFA Safety and Security Regulations). Such UEFA decisions and/or requirements are final. Furthermore, the host association and the participating clubs must provide all necessary cooperation to UEFA for enforcing such ticketing and media accreditation terms and conditions in order to ensure that:

  1. no person may conduct any promotional or commercial activity at the match stadium, without the prior written approval of UEFA;

  2. tickets must not be used for any commercial purposes such as for promotion, advertising, use as a prize in a competition/sweepstake, or as part of a hospitality or travel package without the prior written approval of UEFA;

  3. all people attending the match acknowledge that use may be made (free of charge) of their voice, image and/or likeness in still images and audio/visual transmissions relating to the match;

  4. no person attending the match may, without UEFA’s prior written approval, collect, record, transmit and/or exploit any sound, image, data, statistics and/or description of the match for any purpose other than for private use. Upon request by UEFA, the club must make best efforts to provide the necessary support to enforce the aforementioned provision.