The clubs are expected to support the implementation of the competition licensing programme and make reasonable efforts to participate in the competition- and final-related products programme.
Without prejudice to the terms of the Club Media Rights Guidelines set out in Annex G, the clubs must not develop, produce, distribute or sell competition and/or final-related products without the prior written approval of UEFA.
UEFA may appoint a supplier to develop a range of co-branded licensed products bearing the branding of one or more clubs together with competition branding (not final-related). Participation in such co-branded licensing projects is subject to the club(s) reaching an agreement with the relevant supplier.
UEFA and/or UEFA subsidiaries and the finalists may enter into an agreement in relation to the development, production and distribution of co-branded finalist/winner-licensed products bearing the branding of the relevant club(s) together with final-related branding. A contract drafted by UEFA will be submitted to the club(s) for consideration.