Article 74 Commercial rights – league phase onwards - Women's Champions League

Regulations of the UEFA Women's Champions League

Content Type
Competition Regulations
Category
Clubs > Women's Champions League
ft:locale
en-GB
Edition
2025/26
Enforcement Date
27 June 2025
74.01

The selected partners, as well as their products and services, enjoy the exclusive right to commercially exploit competition matches and to conduct commercial promotions related to the competition. All past, current and/or future names, terms, symbols (including the trophy), logos or mascots, or other artistic, graphic and musical forms concerning the competition, may be used only by the partners in connection with their commercial rights. In every case, the approval of UC3 is required. The use, for non-commercial purposes, of the above-mentioned assets by the clubs that qualify for the UEFA Women's Champions League is described in detail in the UEFA Women's Champions League Club Manual and the UEFA Women's Champions League Brand Manual.

74.02

The clubs undertake to guarantee UC3 optimum support in the implementation of the commercial rights and to refrain from taking any steps that would encroach upon the above-mentioned rights of the partners.

74.03

Each club must (where applicable) assist UC3 in combating activities that undermine UC3’s commercial programme and the value of its commercial rights. In this regard, each club must provide UC3 with all such assistance as UC3 may reasonably require in order to prevent third parties from undertaking, without UEFA's consent, activities that directly and/or indirectly associate that third party or their products, services or brands with UC3/UEFA or the competition. In particular, each club shall not permit any club commercial partner to undertake any such activities. In addition, no club may admit any person to a stadium who may reasonably be expected to act in a manner which undermines the commercial programme.

74.04

Each club must support and ensure that its players, officials and other employees also support the commercial programme established by UC3 for the exploitation of the commercial rights including the promotional programmes run by UC3/UEFA and the partners at competition matches (e.g. ball kids, centre circle carriers, flag bearers, player mascots, match ball carrier, referee mascots, player of the match and stadium tours).

74.05

The clubs undertake to work in close cooperation with UC3. Each club must appoint a liaison officer, who will be responsible for administrative matters, including all cooperation between the club and UC3/UEFA. It is understood that the clubs will provide UC3/UEFA, free of charge, with the services, facilities and areas which are referred to in this Chapter XIII or are necessary for the implementation of UC3’s requirements pursuant to these regulations. The clubs will endeavour to provide UC3 and its appointed agency, free of charge, with the necessary office and storage facilities within the stadium. The clubs undertake to give their full support in clearing any material imported and re-exported by UC3 or any of its partners or agencies.