UEFA is the exclusive, absolute legal and beneficial owner of the commercial rights.
In the event that the home club puts in place a ticketing programme for its matches, the home club shall ensure that, as a minimum, the ticketing terms and conditions for those matches stipulate that:
no person may conduct any promotional or commercial activity at the match stadium, without the prior written approval of UEFA;
tickets must not be used for any commercial purposes such as for promotion, advertising, use as a prize in a competition/sweepstake, or as part of a hospitality or travel package without the prior written approval of UEFA;
all people attending the match acknowledge that use may be made (free of charge) of their voice, image and/or likeness in still images and audio/visual transmissions relating to the match (this acknowledgement is required even if no formal ticketing programme is put in place);
no person attending the match may, without UEFA’s prior written approval, record, transmit and/or exploit any sound, image, data, statistics and/or description of the match for any purpose other than for private use.
In the Media and Marketing Guidelines issued to the clubs, UEFA authorises the clubs to exploit the media and marketing rights of the competition to a certain extent and in a certain manner, and imposes certain obligations on the clubs in this respect.