Bidders are entitled to promote their involvement in bidding procedures and key aspects of their bid dossiers provided that they do not:
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promote their involvement in any way outside of their own territory, including in any publication or broadcast which is generally available outside of their territory;
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target any promotion at persons who are not normally resident in their territory, including at any international event held in their territory or in or at any area deemed to be international by nature, such as airports;
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adopt or use any mark, drawing, symbol, emblem, designation or name which incorporates, is confusingly similar to, or is a simulation or colourable imitation of the name of a UEFA final or UEFA final phase or any UEFA mark, or develop or use any logo for the purpose of promoting their bid; or
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promote their involvement in any way at or in connection with any event organised by UEFA.
Bidders may use the designation "candidate for" or "bidding for" alongside the name of the relevant UEFA competition, UEFA final or UEFA final phase (or any other term chosen by UEFA and notified to the bidders to designate the UEFA final or UEFA final phase) in promoting their involvement in the bidding procedure, provided that in any such use the name of the UEFA competition, UEFA final or UEFA final phase or any other such term is not given greater prominence than the relevant designation. Each bidder shall ensure that its use of such designation conforms to any guidelines that UEFA may issue from time to time.
Bidders shall cease to promote their involvement in the bidding procedure on the date on which their involvement in the bidding procedure terminates. After this date, all bidders (including the host associations) must cease to use, and must ensure that all third parties cease to use, any and all of the promotional material created and/or developed in connection with their involvement in the bidding procedure (including any permitted designation).