Article 29 Sponsor advertising on non-playing attire in UEFA club competitions - Equipment

UEFA Equipment Regulations

Content Type
Technical Regulations
Specific Regulations
Enforcement Date
1 June 2024

In UEFA club competitions, sponsor advertising is permitted on non-playing attire tops, subject to the provisions of Article 27 and according to the following principles:

  1. A team may advertise for one single non-playing attire sponsor only.

  2. A team may advertise for the approved sponsor for all home and away matches during the same UEFA season.

  3. The non-playing attire sponsor used must be either:

    1. sponsor advertising approved beforehand by the member association and which is also in use by that team in one of the official domestic competitions as a specific non-playing attire sponsor; or

    2. the UEFA-approved sponsor advertising used on the playing shirt.


Only one single element of sponsor advertising is permitted, in the following maximum sizes:

  1. 20cm² on anthem jackets;

  2. 200cm² on all other non-playing attire tops.