Article 28 Sponsor advertising on playing attire - Equipment

UEFA Equipment Regulations

Content Type
Technical Regulations
Category
Specific Regulations
Subject
Equipment
Language
English
Enforcement Date
1 June 2024
28.01

Subject to Article 27, a team may advertise up to two playing attire sponsors, one of which may be displayed on the shirt at chest height and the other on the left sleeve in the sleeve free zone. In all cases, the sponsors must have been approved beforehand by the team's national association.

28.02

The choice of script and colour of any lettering is unrestricted, but no manufacturer identification or decorative elements may be incorporated.

28.03

Front of shirt sponsor:

  1. A team may display sponsor advertising for one single sponsor on the front of the shirt. The sponsor must be advertised on the playing shirt in at least one official domestic competition.

  2. The total area used for sponsor advertising on the front of the shirt must not exceed 200cm², in accordance with the measurement procedures set out in Article 53, and it must be positioned on the front of the shirt, in the centre of the torso.

28.04

Sleeve sponsor:

  1. A team may advertise for one single sponsor on the left sleeve, as follows:

    1. The total area used for the sleeve sponsor must not exceed 100cm2.

    2. The height of the sleeve sponsorship must not exceed 12cm.

  2. The sleeve sponsor may only be the following:

    1. A sponsor that the team advertises on its playing shirt in at least one official domestic competition.

    2. The same as the team's non-playing attire sponsor used in UEFA club competitions.

    3. The team's stadium or training ground naming rights partner (if different to the sponsors referred to in (i) and (ii)).

    4. Another premium sponsor of the team, which must be one of the team’s global sponsors with a package of sponsorship rights that includes perimeter board inventory of at least five minutes per match in the case of LED boards or two fixed boards per match in at least one official domestic competition for a minimum duration of at least one full season. Teams wishing to use a sponsor in this category must confirm that the sponsor in question fulfils these requirements, and must, if requested by UEFA, provide supporting evidence. If UEFA is not satisfied that the relevant requirements have been met, UEFA may require the team to cease using the sleeve sponsor with immediate effect.