Article 20 Sponsorship - Bidding

Bid Regulations UEFA Finals and Final Phases

FT_ContentType_custom
Technical Regulations
FT_Category_Only_Custom
Specific Regulations
FT_Competition
Bidding
EnforcementDate
29 May 2019
20.01

Bidders for a UEFA final phase may enter into sponsorship arrangements or otherwise grant rights of association with their involvement in the bidding procedure to third parties only with UEFA’s prior written consent. For UEFA finals, no such sponsorship arrangements or granting of rights to third parties are allowed.

20.02

In bidding procedures for UEFA final phases, any sponsorship arrangement or rights of association entered into or granted by a bidder to a third party must be limited to the bidder’s involvement in the bidding procedure. Any such third party is prohibited from making any other association with, or implying any association with, UEFA, any UEFA competition (including the UEFA final phase concerned) and/or any UEFA mark. Bidders shall take all measures necessary to ensure that such third parties comply with this prohibition.

20.03

In bidding procedures for UEFA final phases, the bidders shall ensure that all sponsorship arrangements and all rights of association which they have entered into or granted, and all other commercial partnerships, agreements or arrangements in relation to the bidding procedure, terminate automatically on the date on which their involvement in the bidding procedure terminates for any of the reasons listed in Article 7, including the appointment of the host association. Bidders shall take all measures necessary to ensure such termination.