UEFA is the exclusive, absolute legal and beneficial owner of the commercial rights.
The host association of any match is authorised to exploit the commercial rights relating to such matches. In doing so, it must observe any instructions or guidelines issued by UEFA from time to time.
All agreements and arrangements pertaining to the exploitation of commercial rights in respect of the competition must be presented to the UEFA administration upon request. In addition, the commercial rights to any match in the competition may not be sold unless the sale is documented in a written agreement that provides for the payment of an appropriate fee to the host association. Any such fee forms part of the match receipts and remains with the host association.
UEFA owns and has the sole right, to the exclusion of the participating associations and any other party, to exploit the marketing rights to the competition generally or as a collective whole, including, by way of example, the right to nominate partners in relation to the competition as collective wholes. No participating association may participate in or allow any third party to use any rights granted by the participating association in any aggregation of marketing rights in any way that would permit a third party to create an association with the competition generally or as collective wholes. As a result, any grant by a participating association of marketing rights relating to the competition must be conditional upon the grantee and other third parties not exploiting the relevant rights in such a manner. By way of example, no participating association may create, or permit a third party to use rights granted by it to create, a website that is promoted as an official or dedicated website of the competition as a whole.
All associations participating in the competition undertake to take all legal and other measures that UEFA deems appropriate at its sole discretion to prohibit, prevent and stop any unauthorised exploitation of the commercial rights to the competition and to protect the ownership thereof.
For any match of the competition where production of a signal is foreseen, the host association undertakes to provide UEFA, free of charge and at least 24 hours before kick-off, with access to the transmission details for receiving the broadcast signal at a location of UEFA’s choice. These broadcasts can be recorded by UEFA for purposes envisaged in this paragraph and a copy of such recordings will be made available to the host association upon request. If the signal is unavailable for whatever reason, the host association undertakes to provide UEFA, free of charge, in HDCam (or, if not available, in Digibeta or such other format as may be requested by UEFA) with a recording of the entire match, to be: (i) given to the UEFA match delegate as soon as possible after the end of the match; or, in exceptional circumstances, (ii) sent to a destination determined by UEFA the day following the match. The host association of any match in the competition must ensure that any third party owning rights to the above materials grants UEFA the right to use and exploit and authorise others to use and exploit any and all media rights in respect of a minimum of 15 minutes of audio and/or visual material from each match, free of charge and without payment of any associated clearance costs. The host association acknowledges that such use may be aimed in particular at directly or indirectly promoting the competition within programmes produced by or on behalf of UEFA.
Participating associations may not use or authorise any third party to use any of the competition trademarks or music or any graphic material or artistic forms developed in connection with the competition in programmes, promotions, publications or advertising or otherwise without the prior written consent of UEFA. In addition, participating associations may not develop, use, register, adopt or create any mark, logo or symbol which refers to the competition or which, in UEFA’s reasonable opinion, is confusingly similar to, is a colourable imitation of, is a derivation of, or unfairly competes with such trademarks, materials or forms.
In the event that the host association puts in place a ticketing programme for its matches, the host association shall ensure that, as a minimum, the ticketing terms and conditions for those matches stipulate that:
no person may conduct any promotional or commercial activity in the match hall, without the prior written approval of UEFA;
tickets must not be used for any commercial purposes such as for promotion, advertising, use as a prize in a competition/sweepstake, or as part of a hospitality or travel package without the prior written approval of UEFA;
all people attending the match acknowledge that use may be made (free of charge) of their voice, image and/or likeness in still images and audio/visual transmissions relating to the match (this acknowledgement is required even if no formal ticketing programme is put in place);
no person attending the match may, without UEFA’s prior written approval, record, transmit and/or exploit any sound, image, data, statistics and/or description of the match for any purpose other than for private use.
Associations must obtain all necessary third party rights and consents that are required in order for them to comply with this chapter and, upon request, must supply UEFA free of charge with the necessary documentation (including any third party consents) required to allow UEFA to use and exploit its rights under these regulations.